WhatGradsMake
Bachelor's+9% vs national median757 grads tracked

Marketing at University of Texas at Dallas

Ranked 40th of 221 bachelor's programs in Marketing by 5-year earnings.

Median · 1 year out
$50,856
middle 50%: $35,124 – $70,262
Median · 5 years out
$75,253
middle 50%: $57,372 – $106,204
Median · 10 years out
$110,315
middle 50%: $73,728 – $143,232

Salary trajectory

Median earnings vs the national median for Marketing (bachelor's) graduates.

This program (median)National median, same major & degreeMiddle 50% of graduates

Graduates of University of Texas at Dallas's bachelor's program in Marketing earn a median $50,856 one year after graduating, rising to $110,315 by year ten. Five years out, earnings run 9% above the national median of $69,191 for this field, ranking 40th of 221 reporting programs.

Source: U.S. Census Bureau PSEO, release V4.13.0 2025Q4. Earnings are for graduates working in covered states; figures are medians in nominal dollars.

Will the degree pay for itself?

Drag the sliders — payback uses this program's actual salary curve.

Assumes a 6.5% APR loan and this program's median salary trajectory (interpolated between years 1, 5 and 10).

Paid off in
5.6 yrs
≈ $6,414 total interest

Same major at other universities

College of Charleston
$76,854 · 5 yrs out
Texas Tech University
$76,428 · 5 yrs out
Weber State University
$76,267 · 5 yrs out
Oregon State University
$75,902 · 5 yrs out
Texas A&M University
$75,866 · 5 yrs out
University of Iowa
$75,422 · 5 yrs out
University of Hartford
$75,120 · 5 yrs out
Texas State University
$73,941 · 5 yrs out
University of Minnesota - Crookston
$73,347 · 5 yrs out
Fashion Institute of Technology
$73,157 · 5 yrs out
Illinois State University
$72,753 · 5 yrs out
University of Houston
$72,628 · 5 yrs out

Other majors at University of Texas at Dallas

Engineering (Doctorate)
$175,253 · 5 yrs out
Business, Management, Marketing, and Related Support Services (Doctorate)
$165,855 · 5 yrs out
Computer and Information Sciences and Support Services (Doctorate)
$151,459 · 5 yrs out
Engineering (Master's)
$135,567 · 5 yrs out
Computer and Information Sciences and Support Services (Master's)
$133,830 · 5 yrs out
Business, Management, Marketing, and Related Support Services (Master's)
$121,899 · 5 yrs out
Physical Sciences (Doctorate)
$115,698 · 5 yrs out
Public Administration and Social Service Professions (Doctorate)
$114,273 · 5 yrs out
Computer Engineering (Bachelor's)
$112,543 · 5 yrs out
Homeland Security, Law Enforcement, Firefighting and Related Protective Services (Master's)
$107,201 · 5 yrs out
Biological and Biomedical Sciences (Certificate)
$107,201 · 5 yrs out
Biology, General (Certificate)
$107,201 · 5 yrs out

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