Bachelor's+9% vs national median3,616 grads tracked
Marketing at University of Iowa
Ranked 39th of 221 bachelor's programs in Marketing by 5-year earnings.
Median · 1 year out
$50,075
middle 50%: $38,184 – $63,390
Median · 5 years out
$75,422
middle 50%: $57,262 – $99,732
Median · 10 years out
$104,900
middle 50%: $75,059 – $149,805
Salary trajectory
Median earnings vs the national median for Marketing (bachelor's) graduates.
This program (median)National median, same major & degreeMiddle 50% of graduates
Graduates of University of Iowa's bachelor's program in Marketing earn a median $50,075 one year after graduating, rising to $104,900 by year ten. Five years out, earnings run 9% above the national median of $69,191 for this field, ranking 39th of 221 reporting programs.
Source: U.S. Census Bureau PSEO, release V4.13.0 2025Q4. Earnings are for graduates working in covered states; figures are medians in nominal dollars.
Will the degree pay for itself?
Drag the sliders — payback uses this program's actual salary curve.
Assumes a 6.5% APR loan and this program's median salary trajectory (interpolated between years 1, 5 and 10).
Paid off in
5.7 yrs
≈ $6,468 total interest
Same major at other universities
Missouri Southern State University
$76,958 · 5 yrs out
College of Charleston
$76,854 · 5 yrs out
Texas Tech University
$76,428 · 5 yrs out
Weber State University
$76,267 · 5 yrs out
Oregon State University
$75,902 · 5 yrs out
Texas A&M University
$75,866 · 5 yrs out
University of Texas at Dallas
$75,253 · 5 yrs out
University of Hartford
$75,120 · 5 yrs out
Texas State University
$73,941 · 5 yrs out
University of Minnesota - Crookston
$73,347 · 5 yrs out
Fashion Institute of Technology
$73,157 · 5 yrs out
Illinois State University
$72,753 · 5 yrs out
Other majors at University of Iowa
Business, Management, Marketing, and Related Support Services (Doctorate)
$197,724 · 5 yrs out
Dentistry (Doctorate)
$173,339 · 5 yrs out
Medicine (Doctorate)
$167,710 · 5 yrs out
Health Professions and Related Programs (Doctorate)
$157,015 · 5 yrs out
Pharmacy, Pharmaceutical Sciences, and Administration (Doctorate)
$151,198 · 5 yrs out
Business, Management, Marketing, and Related Support Services (Master's)
$144,877 · 5 yrs out
Computer and Information Sciences and Support Services (Doctorate)
$143,232 · 5 yrs out
Engineering (Doctorate)
$121,670 · 5 yrs out
Computer and Information Sciences and Support Services (Master's)
$114,999 · 5 yrs out
Legal Professions and Studies (Doctorate)
$112,327 · 5 yrs out
Law (Doctorate)
$112,327 · 5 yrs out
Electrical, Electronics, and Communications Engineering (Bachelor's)
$107,625 · 5 yrs out
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