Bachelor's+10% vs national median3,901 grads tracked
Marketing at Texas Tech University
Ranked 35th of 221 bachelor's programs in Marketing by 5-year earnings.
Median · 1 year out
$50,431
middle 50%: $37,104 – $65,454
Median · 5 years out
$76,428
middle 50%: $57,524 – $102,676
Median · 10 years out
$100,213
middle 50%: $69,679 – $142,194
Salary trajectory
Median earnings vs the national median for Marketing (bachelor's) graduates.
This program (median)National median, same major & degreeMiddle 50% of graduates
Marketing graduates from Texas Tech University see $50k median salaries in their first year. Ten-year medians reach $100k.
Source: U.S. Census Bureau PSEO, release V4.13.0 2025Q4. Earnings are for graduates working in covered states; figures are medians in nominal dollars.
Will the degree pay for itself?
Drag the sliders — payback uses this program's actual salary curve.
Assumes a 6.5% APR loan and this program's median salary trajectory (interpolated between years 1, 5 and 10).
Paid off in
5.6 yrs
≈ $6,404 total interest
Same major at other universities
Arizona State University
$78,304 · 5 yrs out
George Mason University
$78,272 · 5 yrs out
Loyola University Chicago
$77,672 · 5 yrs out
Western Governors University
$77,203 · 5 yrs out
Missouri Southern State University
$76,958 · 5 yrs out
College of Charleston
$76,854 · 5 yrs out
Weber State University
$76,267 · 5 yrs out
Oregon State University
$75,902 · 5 yrs out
Texas A&M University
$75,866 · 5 yrs out
University of Iowa
$75,422 · 5 yrs out
University of Texas at Dallas
$75,253 · 5 yrs out
University of Hartford
$75,120 · 5 yrs out
Other majors at Texas Tech University
Petroleum Engineering (Bachelor's)
$167,382 · 5 yrs out
Business, Management, Marketing, and Related Support Services (Doctorate)
$142,605 · 5 yrs out
Engineering (Doctorate)
$137,159 · 5 yrs out
Computer and Information Sciences and Support Services (Master's)
$123,047 · 5 yrs out
Engineering (Master's)
$118,251 · 5 yrs out
Chemical Engineering (Bachelor's)
$114,357 · 5 yrs out
Computer and Information Sciences and Support Services (Doctorate)
$113,931 · 5 yrs out
Electrical, Electronics, and Communications Engineering (Bachelor's)
$107,885 · 5 yrs out
Computer Engineering (Bachelor's)
$107,394 · 5 yrs out
Legal Professions and Studies (Doctorate)
$106,454 · 5 yrs out
Law (Doctorate)
$106,454 · 5 yrs out
Mechanical Engineering Related Technologies/Technicians (Bachelor's)
$106,400 · 5 yrs out
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