Bachelor's+70% vs national median254 grads tracked
General Sales, Merchandising and Related Marketing Operations at Western Governors University
Ranked 1st of 24 bachelor's programs in General Sales, Merchandising and Related Marketing Operations by 5-year earnings.
Median · 1 year out
$101,595
middle 50%: $68,560 – $149,221
Median · 5 years out
$126,905
middle 50%: $80,351 – $196,275
Median · 10 years out
n/a
not enough graduates to report
Salary trajectory
Median earnings vs the national median for General Sales, Merchandising and Related Marketing Operations (bachelor's) graduates.
This program (median)National median, same major & degreeMiddle 50% of graduates
Western Governors University leads with a first-year median salary of $102k for General Sales and Marketing. By year five, earnings reach $127k.
Source: U.S. Census Bureau PSEO, release V4.13.0 2025Q4. Earnings are for graduates working in covered states; figures are medians in nominal dollars.
Will the degree pay for itself?
Drag the sliders — payback uses this program's actual salary curve.
Assumes a 6.5% APR loan and this program's median salary trajectory (interpolated between years 1, 5 and 10).
Paid off in
3.1 yrs
≈ $3,258 total interest
Same major at other universities
Concordia University - Saint Paul
$110,564 · 5 yrs out
Texas A&M University
$100,851 · 5 yrs out
Purdue University
$92,662 · 5 yrs out
Weber State University
$88,084 · 5 yrs out
Bowling Green State University
$84,962 · 5 yrs out
University of Minnesota - Twin Cities
$81,541 · 5 yrs out
University of Northern Iowa
$81,295 · 5 yrs out
Ball State University
$81,133 · 5 yrs out
University of Houston
$80,458 · 5 yrs out
Kennesaw State University
$79,926 · 5 yrs out
University of Wisconsin - Madison
$78,235 · 5 yrs out
St. Catherine University
$77,901 · 5 yrs out
Other majors at Western Governors University
Computer and Information Sciences and Support Services (Master's)
$146,643 · 5 yrs out
Computer/Information Technology Administration and Management (Bachelor's)
$126,467 · 5 yrs out
Computer Programming (Bachelor's)
$122,174 · 5 yrs out
Management Information Systems and Services (Bachelor's)
$120,451 · 5 yrs out
Computer and Information Sciences and Support Services (Bachelor's)
$120,225 · 5 yrs out
Health Professions and Related Programs (Master's)
$116,025 · 5 yrs out
Computer Software and Media Applications (Bachelor's)
$114,253 · 5 yrs out
Business, Management, Marketing, and Related Support Services (Master's)
$110,553 · 5 yrs out
Computer and Information Sciences, General (Bachelor's)
$109,484 · 5 yrs out
Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing (Bachelor's)
$103,017 · 5 yrs out
Health Professions and Related Programs (Bachelor's)
$102,676 · 5 yrs out
Health and Medical Administrative Services (Bachelor's)
$92,083 · 5 yrs out
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