WhatGradsMake
Bachelor's+7% vs national median351 grads tracked

General Sales, Merchandising and Related Marketing Operations at Kennesaw State University

Ranked 11th of 24 bachelor's programs in General Sales, Merchandising and Related Marketing Operations by 5-year earnings.

Median · 1 year out
$57,921
middle 50%: $45,300 – $73,065
Median · 5 years out
$79,926
middle 50%: $57,726 – $111,627
Median · 10 years out
$91,338
middle 50%: $65,590 – $147,272

Salary trajectory

Median earnings vs the national median for General Sales, Merchandising and Related Marketing Operations (bachelor's) graduates.

This program (median)National median, same major & degreeMiddle 50% of graduates

Graduates of Kennesaw State University's bachelor's program in General Sales, Merchandising and Related Marketing Operations earn a median $57,921 one year after graduating, rising to $91,338 by year ten. Five years out, earnings run 7% above the national median of $74,493 for this field, ranking 11th of 24 reporting programs.

Source: U.S. Census Bureau PSEO, release V4.13.0 2025Q4. Earnings are for graduates working in covered states; figures are medians in nominal dollars.

Will the degree pay for itself?

Drag the sliders — payback uses this program's actual salary curve.

Assumes a 6.5% APR loan and this program's median salary trajectory (interpolated between years 1, 5 and 10).

Paid off in
5.2 yrs
≈ $5,759 total interest

Same major at other universities

Weber State University
$88,084 · 5 yrs out
Bowling Green State University
$84,962 · 5 yrs out
University of Minnesota - Twin Cities
$81,541 · 5 yrs out
University of Northern Iowa
$81,295 · 5 yrs out
Ball State University
$81,133 · 5 yrs out
University of Houston
$80,458 · 5 yrs out
University of Wisconsin - Madison
$78,235 · 5 yrs out
St. Catherine University
$77,901 · 5 yrs out
CUNY Bernard M. Baruch College
$74,493 · 5 yrs out
University of Akron (The)
$71,545 · 5 yrs out
University of North Texas
$69,472 · 5 yrs out
University of Texas at San Antonio
$66,779 · 5 yrs out

Other majors at Kennesaw State University

Business, Management, Marketing, and Related Support Services (Doctorate)
$173,610 · 5 yrs out
Engineering (Master's)
$118,688 · 5 yrs out
Health Professions and Related Programs (Master's)
$116,217 · 5 yrs out
Business, Management, Marketing, and Related Support Services (Master's)
$112,071 · 5 yrs out
Engineering/Engineering-Related Technologies/Technicians (Master's)
$108,050 · 5 yrs out
Education (Doctorate)
$107,901 · 5 yrs out
Computer and Information Sciences and Support Services (Master's)
$106,878 · 5 yrs out
Mathematics and Statistics (Master's)
$104,958 · 5 yrs out
Engineering/Engineering-Related Technologies/Technicians (Certificate)
$103,837 · 5 yrs out
Computer and Information Sciences and Support Services (Certificate)
$102,395 · 5 yrs out
Computer/Information Technology Administration and Management (Bachelor's)
$99,192 · 5 yrs out
Computer/Information Technology Administration and Management (Certificate)
$98,163 · 5 yrs out

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