WhatGradsMake
Bachelor's+5% vs national median976 grads tracked

General Sales, Merchandising and Related Marketing Operations at University of Wisconsin - Madison

Ranked 12th of 24 bachelor's programs in General Sales, Merchandising and Related Marketing Operations by 5-year earnings.

Median · 1 year out
$55,026
middle 50%: $41,196 – $67,259
Median · 5 years out
$78,235
middle 50%: $60,043 – $98,744
Median · 10 years out
$106,785
middle 50%: $73,550 – $149,278

Salary trajectory

Median earnings vs the national median for General Sales, Merchandising and Related Marketing Operations (bachelor's) graduates.

This program (median)National median, same major & degreeMiddle 50% of graduates

Graduates of University of Wisconsin - Madison's bachelor's program in General Sales, Merchandising and Related Marketing Operations earn a median $55,026 one year after graduating, rising to $106,785 by year ten. Five years out, earnings run 5% above the national median of $74,493 for this field, ranking 12th of 24 reporting programs.

Source: U.S. Census Bureau PSEO, release V4.13.0 2025Q4. Earnings are for graduates working in covered states; figures are medians in nominal dollars.

Will the degree pay for itself?

Drag the sliders — payback uses this program's actual salary curve.

Assumes a 6.5% APR loan and this program's median salary trajectory (interpolated between years 1, 5 and 10).

Paid off in
5.3 yrs
≈ $6,007 total interest

Same major at other universities

Bowling Green State University
$84,962 · 5 yrs out
University of Minnesota - Twin Cities
$81,541 · 5 yrs out
University of Northern Iowa
$81,295 · 5 yrs out
Ball State University
$81,133 · 5 yrs out
University of Houston
$80,458 · 5 yrs out
Kennesaw State University
$79,926 · 5 yrs out
St. Catherine University
$77,901 · 5 yrs out
CUNY Bernard M. Baruch College
$74,493 · 5 yrs out
University of Akron (The)
$71,545 · 5 yrs out
University of North Texas
$69,472 · 5 yrs out
University of Texas at San Antonio
$66,779 · 5 yrs out
University of South Carolina - Columbia
$58,973 · 5 yrs out

Other majors at University of Wisconsin - Madison

Computer and Information Sciences and Support Services (Doctorate)
$227,440 · 5 yrs out
Business, Management, Marketing, and Related Support Services (Doctorate)
$191,060 · 5 yrs out
Computer and Information Sciences and Support Services (Master's)
$179,858 · 5 yrs out
Medicine (Doctorate)
$176,530 · 5 yrs out
Pharmacy, Pharmaceutical Sciences, and Administration (Doctorate)
$153,901 · 5 yrs out
Health Professions and Related Programs (Doctorate)
$153,036 · 5 yrs out
Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing (Doctorate)
$143,232 · 5 yrs out
Pharmacy, Pharmaceutical Sciences, and Administration (Bachelor's)
$140,310 · 5 yrs out
Engineering (Doctorate)
$139,926 · 5 yrs out
Mathematics and Statistics (Doctorate)
$134,767 · 5 yrs out
Business, Management, Marketing, and Related Support Services (Master's)
$133,218 · 5 yrs out
Management Sciences and Quantitative Methods (Bachelor's)
$127,595 · 5 yrs out

Related fields of study

Accounting and Related Services
Compare universities
Business Administration, Management and Operations
Compare universities
Business/Commerce, General
Compare universities
Business/Corporate Communications
Compare universities
Business, Management, Marketing, and Related Support Services
Compare universities
Business, Management, Marketing, and Related Support Services, Other
Compare universities