WhatGradsMake
Bachelor's+36% vs national median2,638 grads tracked

Marketing at University of Wisconsin - Madison

Ranked 2nd of 221 bachelor's programs in Marketing by 5-year earnings.

Median · 1 year out
$61,580
middle 50%: $46,437 – $75,353
Median · 5 years out
$94,210
middle 50%: $69,682 – $123,568
Median · 10 years out
$134,070
middle 50%: $92,037 – $189,903

Salary trajectory

Median earnings vs the national median for Marketing (bachelor's) graduates.

This program (median)National median, same major & degreeMiddle 50% of graduates

Graduates of University of Wisconsin - Madison's bachelor's program in Marketing earn a median $61,580 one year after graduating, rising to $134,070 by year ten. Five years out, earnings run 36% above the national median of $69,191 for this field, ranking 2nd of 221 reporting programs.

Source: U.S. Census Bureau PSEO, release V4.13.0 2025Q4. Earnings are for graduates working in covered states; figures are medians in nominal dollars.

Will the degree pay for itself?

Drag the sliders — payback uses this program's actual salary curve.

Assumes a 6.5% APR loan and this program's median salary trajectory (interpolated between years 1, 5 and 10).

Paid off in
4.7 yrs
≈ $5,185 total interest

Same major at other universities

University of Illinois Urbana-Champaign
$98,426 · 5 yrs out
Providence College
$93,838 · 5 yrs out
University of Minnesota - Twin Cities
$92,833 · 5 yrs out
University of Connecticut
$91,446 · 5 yrs out
University of Texas at Austin
$88,411 · 5 yrs out
Miami University
$87,881 · 5 yrs out
Pennsylvania State University (The)
$87,772 · 5 yrs out

Other majors at University of Wisconsin - Madison

Computer and Information Sciences and Support Services (Doctorate)
$227,440 · 5 yrs out
Business, Management, Marketing, and Related Support Services (Doctorate)
$191,060 · 5 yrs out
Computer and Information Sciences and Support Services (Master's)
$179,858 · 5 yrs out
Medicine (Doctorate)
$176,530 · 5 yrs out
Pharmacy, Pharmaceutical Sciences, and Administration (Doctorate)
$153,901 · 5 yrs out
Health Professions and Related Programs (Doctorate)
$153,036 · 5 yrs out
Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing (Doctorate)
$143,232 · 5 yrs out
Pharmacy, Pharmaceutical Sciences, and Administration (Bachelor's)
$140,310 · 5 yrs out
Engineering (Doctorate)
$139,926 · 5 yrs out
Mathematics and Statistics (Doctorate)
$134,767 · 5 yrs out
Business, Management, Marketing, and Related Support Services (Master's)
$133,218 · 5 yrs out
Management Sciences and Quantitative Methods (Bachelor's)
$127,595 · 5 yrs out

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