WhatGradsMake
Bachelor's+32% vs national median822 grads tracked

Marketing at University of Connecticut

Ranked 5th of 221 bachelor's programs in Marketing by 5-year earnings.

Median · 1 year out
$58,704
middle 50%: $46,685 – $71,666
Median · 5 years out
$91,446
middle 50%: $72,848 – $116,695
Median · 10 years out
$129,123
middle 50%: $89,880 – $185,581

Salary trajectory

Median earnings vs the national median for Marketing (bachelor's) graduates.

This program (median)National median, same major & degreeMiddle 50% of graduates

Graduates of University of Connecticut's bachelor's program in Marketing earn a median $58,704 one year after graduating, rising to $129,123 by year ten. Five years out, earnings run 32% above the national median of $69,191 for this field, ranking 5th of 221 reporting programs.

Source: U.S. Census Bureau PSEO, release V4.13.0 2025Q4. Earnings are for graduates working in covered states; figures are medians in nominal dollars.

Will the degree pay for itself?

Drag the sliders — payback uses this program's actual salary curve.

Assumes a 6.5% APR loan and this program's median salary trajectory (interpolated between years 1, 5 and 10).

Paid off in
4.8 yrs
≈ $5,408 total interest

Same major at other universities

University of Illinois Urbana-Champaign
$98,426 · 5 yrs out
University of Wisconsin - Madison
$94,210 · 5 yrs out
Providence College
$93,838 · 5 yrs out
University of Minnesota - Twin Cities
$92,833 · 5 yrs out
University of Texas at Austin
$88,411 · 5 yrs out
Miami University
$87,881 · 5 yrs out
Pennsylvania State University (The)
$87,772 · 5 yrs out
Quinnipiac University
$87,568 · 5 yrs out
University of Massachusetts - Amherst
$85,227 · 5 yrs out
Fairfield University
$85,137 · 5 yrs out

Other majors at University of Connecticut

Business, Management, Marketing, and Related Support Services (Doctorate)
$186,019 · 5 yrs out
Pharmacy, Pharmaceutical Sciences, and Administration (Doctorate)
$155,163 · 5 yrs out
Mathematics and Statistics (Doctorate)
$150,773 · 5 yrs out
Business, Management, Marketing, and Related Support Services (Master's)
$146,722 · 5 yrs out
Pharmacy, Pharmaceutical Sciences, and Administration (Bachelor's)
$146,354 · 5 yrs out
Health Professions and Related Programs (Doctorate)
$146,229 · 5 yrs out
Engineering (Doctorate)
$136,735 · 5 yrs out
Legal Professions and Studies (Doctorate)
$129,123 · 5 yrs out
Law (Doctorate)
$129,123 · 5 yrs out
Computer and Information Sciences and Support Services (Bachelor's)
$125,136 · 5 yrs out
Computer Science (Bachelor's)
$124,373 · 5 yrs out
Health Professions and Related Programs (Doctorate)
$123,601 · 5 yrs out

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