WhatGradsMake
Bachelor's-7% vs national median1,776 grads tracked

Marketing at University of Wisconsin - LaCrosse

Ranked 124th of 221 bachelor's programs in Marketing by 5-year earnings.

Median · 1 year out
$44,340
middle 50%: $33,465 – $55,325
Median · 5 years out
$64,464
middle 50%: $49,563 – $82,745
Median · 10 years out
$84,639
middle 50%: $61,965 – $119,246

Salary trajectory

Median earnings vs the national median for Marketing (bachelor's) graduates.

This program (median)National median, same major & degreeMiddle 50% of graduates

Graduates of University of Wisconsin - LaCrosse's bachelor's program in Marketing earn a median $44,340 one year after graduating, rising to $84,639 by year ten. Five years out, earnings run 7% below the national median of $69,191 for this field, ranking 124th of 221 reporting programs.

Source: U.S. Census Bureau PSEO, release V4.13.0 2025Q4. Earnings are for graduates working in covered states; figures are medians in nominal dollars.

Will the degree pay for itself?

Drag the sliders — payback uses this program's actual salary curve.

Assumes a 6.5% APR loan and this program's median salary trajectory (interpolated between years 1, 5 and 10).

Paid off in
6.5 yrs
≈ $7,506 total interest

Same major at other universities

Bowling Green State University
$64,856 · 5 yrs out
Ball State University
$64,768 · 5 yrs out
University of Houston - Clear Lake
$64,750 · 5 yrs out
SUNY Old Westbury
$64,718 · 5 yrs out
University of Akron (The)
$64,573 · 5 yrs out
Virginia Commonwealth University
$64,470 · 5 yrs out
University of Wyoming
$64,212 · 5 yrs out
Appalachian State University
$63,989 · 5 yrs out
University of Toledo
$63,869 · 5 yrs out
University of North Carolina - Charlotte
$63,777 · 5 yrs out
University of Central Oklahoma
$63,681 · 5 yrs out
Manchester University
$63,610 · 5 yrs out

Other majors at University of Wisconsin - LaCrosse

Biological and Biomedical Sciences (Master's)
$171,106 · 5 yrs out
Engineering (Master's)
$119,554 · 5 yrs out
Business, Management, Marketing, and Related Support Services (Master's)
$95,445 · 5 yrs out
Computer and Information Sciences and Support Services (Bachelor's)
$93,465 · 5 yrs out
Computer and Information Sciences, General (Bachelor's)
$93,465 · 5 yrs out
Health Professions and Related Programs (Master's)
$89,945 · 5 yrs out
Health Professions and Related Programs (Doctorate)
$89,939 · 5 yrs out
Rehabilitation and Therapeutic Professions (Doctorate)
$89,939 · 5 yrs out
Physics (Bachelor's)
$85,760 · 5 yrs out
Management Information Systems and Services (Bachelor's)
$84,422 · 5 yrs out
Allied Health Diagnostic, Intervention, and Treatment Professions (Bachelor's)
$81,376 · 5 yrs out
Statistics (Bachelor's)
$81,295 · 5 yrs out

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