Bachelor's-8% vs national median1,910 grads tracked
Marketing at Appalachian State University
Ranked 126th of 221 bachelor's programs in Marketing by 5-year earnings.
Median · 1 year out
$43,242
middle 50%: $30,874 – $56,003
Median · 5 years out
$63,989
middle 50%: $47,788 – $83,516
Median · 10 years out
$86,877
middle 50%: $60,391 – $125,041
Salary trajectory
Median earnings vs the national median for Marketing (bachelor's) graduates.
This program (median)National median, same major & degreeMiddle 50% of graduates
Marketing bachelor's graduates earn a median $43k in their first year. Median salaries reach $87k after ten years.
Source: U.S. Census Bureau PSEO, release V4.13.0 2025Q4. Earnings are for graduates working in covered states; figures are medians in nominal dollars.
Will the degree pay for itself?
Drag the sliders — payback uses this program's actual salary curve.
Assumes a 6.5% APR loan and this program's median salary trajectory (interpolated between years 1, 5 and 10).
Paid off in
6.6 yrs
≈ $7,635 total interest
Same major at other universities
University of Houston - Clear Lake
$64,750 · 5 yrs out
SUNY Old Westbury
$64,718 · 5 yrs out
University of Akron (The)
$64,573 · 5 yrs out
Virginia Commonwealth University
$64,470 · 5 yrs out
University of Wisconsin - LaCrosse
$64,464 · 5 yrs out
University of Wyoming
$64,212 · 5 yrs out
University of Toledo
$63,869 · 5 yrs out
University of North Carolina - Charlotte
$63,777 · 5 yrs out
University of Central Oklahoma
$63,681 · 5 yrs out
Manchester University
$63,610 · 5 yrs out
Lamar University
$63,529 · 5 yrs out
University of Wisconsin - Milwaukee
$63,349 · 5 yrs out
Other majors at Appalachian State University
Computer and Information Sciences and Support Services (Master's)
$107,901 · 5 yrs out
Education (Doctorate)
$100,794 · 5 yrs out
Physical Sciences (Master's)
$91,987 · 5 yrs out
Computer and Information Sciences and Support Services (Bachelor's)
$91,478 · 5 yrs out
Computer Science (Bachelor's)
$91,478 · 5 yrs out
Business, Management, Marketing, and Related Support Services (Master's)
$89,245 · 5 yrs out
Management Sciences and Quantitative Methods (Bachelor's)
$81,200 · 5 yrs out
Registered Nursing, Nursing Administration, Nursing Research and Clinical Nursing (Bachelor's)
$80,298 · 5 yrs out
Accounting and Related Services (Bachelor's)
$79,669 · 5 yrs out
Insurance (Bachelor's)
$76,492 · 5 yrs out
Management Information Systems and Services (Bachelor's)
$74,662 · 5 yrs out
Finance and Financial Management Services (Bachelor's)
$74,629 · 5 yrs out
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