WhatGradsMake
Bachelor's+4% vs national median591 grads tracked

Specialized Sales, Merchandising and Marketing Operations at Texas Tech University

Ranked 2nd of 24 bachelor's programs in Specialized Sales, Merchandising and Marketing Operations by 5-year earnings.

Median · 1 year out
$45,563
middle 50%: $32,890 – $55,926
Median · 5 years out
$61,651
middle 50%: $45,937 – $78,329
Median · 10 years out
$78,000
middle 50%: $55,721 – $105,599

Salary trajectory

Median earnings vs the national median for Specialized Sales, Merchandising and Marketing Operations (bachelor's) graduates.

This program (median)National median, same major & degreeMiddle 50% of graduates

Graduates of Texas Tech University's bachelor's program in Specialized Sales, Merchandising and Marketing Operations earn a median $45,563 one year after graduating, rising to $78,000 by year ten. Five years out, earnings run 4% above the national median of $59,259 for this field, ranking 2nd of 24 reporting programs.

Source: U.S. Census Bureau PSEO, release V4.13.0 2025Q4. Earnings are for graduates working in covered states; figures are medians in nominal dollars.

Will the degree pay for itself?

Drag the sliders — payback uses this program's actual salary curve.

Assumes a 6.5% APR loan and this program's median salary trajectory (interpolated between years 1, 5 and 10).

Paid off in
6.7 yrs
≈ $7,579 total interest

Same major at other universities

Fashion Institute of Technology
$76,730 · 5 yrs out
Marymount University
$61,594 · 5 yrs out
St. Catherine University
$60,657 · 5 yrs out
University of North Texas
$59,598 · 5 yrs out
University of Georgia
$59,259 · 5 yrs out
Kent State University
$59,186 · 5 yrs out
Texas State University
$58,402 · 5 yrs out

Other majors at Texas Tech University

Petroleum Engineering (Bachelor's)
$167,382 · 5 yrs out
Business, Management, Marketing, and Related Support Services (Doctorate)
$142,605 · 5 yrs out
Engineering (Doctorate)
$137,159 · 5 yrs out
Computer and Information Sciences and Support Services (Master's)
$123,047 · 5 yrs out
Engineering (Master's)
$118,251 · 5 yrs out
Chemical Engineering (Bachelor's)
$114,357 · 5 yrs out
Computer and Information Sciences and Support Services (Doctorate)
$113,931 · 5 yrs out
Electrical, Electronics, and Communications Engineering (Bachelor's)
$107,885 · 5 yrs out
Computer Engineering (Bachelor's)
$107,394 · 5 yrs out
Legal Professions and Studies (Doctorate)
$106,454 · 5 yrs out
Law (Doctorate)
$106,454 · 5 yrs out
Mechanical Engineering Related Technologies/Technicians (Bachelor's)
$106,400 · 5 yrs out

Related fields of study

Accounting and Related Services
Compare universities
Business Administration, Management and Operations
Compare universities
Business/Commerce, General
Compare universities
Business/Corporate Communications
Compare universities
Business, Management, Marketing, and Related Support Services
Compare universities
Business, Management, Marketing, and Related Support Services, Other
Compare universities