Bachelor's+3% vs national median2,678 grads tracked
Marketing at University of South Carolina - Columbia
Ranked 60th of 221 bachelor's programs in Marketing by 5-year earnings.
Median · 1 year out
$47,105
middle 50%: $33,834 – $61,364
Median · 5 years out
$71,246
middle 50%: $52,872 – $98,981
Median · 10 years out
$88,423
middle 50%: $61,249 – $126,237
Salary trajectory
Median earnings vs the national median for Marketing (bachelor's) graduates.
This program (median)National median, same major & degreeMiddle 50% of graduates
Marketing graduates at the University of South Carolina - Columbia start with a $47k median salary. By year ten, earnings reach $88k.
Source: U.S. Census Bureau PSEO, release V4.13.0 2025Q4. Earnings are for graduates working in covered states; figures are medians in nominal dollars.
Will the degree pay for itself?
Drag the sliders — payback uses this program's actual salary curve.
Assumes a 6.5% APR loan and this program's median salary trajectory (interpolated between years 1, 5 and 10).
Paid off in
6 yrs
≈ $6,893 total interest
Same major at other universities
University of Alabama
$72,110 · 5 yrs out
Elmhurst University
$71,985 · 5 yrs out
University of Indianapolis
$71,899 · 5 yrs out
Salem State University
$71,748 · 5 yrs out
Hamline University
$71,441 · 5 yrs out
Northern Illinois University
$71,312 · 5 yrs out
University of Massachusetts - Dartmouth
$71,102 · 5 yrs out
Saint Mary's University of Minnesota
$70,951 · 5 yrs out
Augsburg University
$70,870 · 5 yrs out
University of North Texas
$70,307 · 5 yrs out
Purdue University Northwest
$70,298 · 5 yrs out
University of Texas of the Permian Basin
$69,890 · 5 yrs out
Other majors at University of South Carolina - Columbia
Business, Management, Marketing, and Related Support Services (Doctorate)
$176,841 · 5 yrs out
Medicine (Doctorate)
$168,157 · 5 yrs out
Health Professions and Related Programs (Doctorate)
$153,126 · 5 yrs out
Pharmacy, Pharmaceutical Sciences, and Administration (Doctorate)
$150,876 · 5 yrs out
Engineering (Doctorate)
$129,928 · 5 yrs out
Pharmacy, Pharmaceutical Sciences, and Administration (Bachelor's)
$122,810 · 5 yrs out
Business, Management, Marketing, and Related Support Services (Master's)
$115,242 · 5 yrs out
Engineering (Master's)
$114,563 · 5 yrs out
Physical Sciences (Doctorate)
$102,325 · 5 yrs out
Health Professions and Related Programs (Doctorate)
$100,689 · 5 yrs out
Education (Doctorate)
$100,245 · 5 yrs out
Legal Professions and Studies (Doctorate)
$99,491 · 5 yrs out
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